MKT 100 Chapter Notes - Chapter 5: Organizational Culture, North American Industry Classification System, Lemonade
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MKT 100 Full Course Notes
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Rbc, canada"s largest commercial bank and the fact that rbc buys more than b worth of goods & services each year from its approved vendors in a variety of b2b transactions. Vendors must also meet rbc"s other strict requirements such as offering high quality goods. & services, having e-procurement capabilities, meeting environmental & social criteria. Rbc has a centralized, structured & technology-driven buying process that is designed to improve the efficiency of the buying process & to help ensure that rbc gets good value for the billions of dollars they spend annually. Business-to-business (b2b) marketing: the process of buying and selling goods or services to be used in the production of other goods and services. If you purchase lemons to make lemonade for yourself = b2c transaction. If you buy them to make lemonade to sell to others = b2b transaction. Buying & selling goods or services to be used:
