MKT 100 Chapter Notes - Chapter 65: Good Housekeeping

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Anthony Bonato

Document Summary

In the united kingdom, the consumer watchdog group itc ruled that danone"s shape yogurt was not virtually fat free, as its label claimed. The dairy industry federation guidelines state that only products containing less than 0. 3 grams of fat per every 100 grams could be called virtually fat free, but. Danone"s shape yogurt contained three times that amount. 77. Ethical dilemma 10. 1 illustrates the problems food manufacturers face with regard to the types of ingredients they use in their products, as well as the associated labeling concerns. These concerns are further compounded when the products are sold across international borders. A product label is much more than just a sticker on the package; it is a communication tool. Many of the elements on the label are required by laws and regulations (i. e. , ingredients, fat content, sodium content, serving size, calories), but other elements of the label remain within the control of the manufacturer.