MKT 100 Chapter Notes - Chapter 69: Marketing Mix, Ideo, Handsfree
9 Jan 2018
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Through further brainstorming and cooperation with the client, ideo narrows the number of possible alternatives for the new product or service and develops actual prototypes: implementation. Finally, ideo coordinates all resources, including engineering, design, and marketing, to create the new product or service. You cook your meals on a stove fueled by coal or wood. As a student, you do your homework by hand, illuminated only by candlelight. You get to school on foot, by horseback, or in a horse-drawn carriage, if you"re really fortunate. Your classroom is small and basic, and you have very few classmates. The professor simply lectures and writes on a chalkboard. You fi nish your homework on a personal computer with word-processing software that appears to have a mind of its own and can correct your spelling automatically. While you work on your computer, you can also be talking with a friend using the hands-free headset of your wireless phone.
