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MKT 100 (488)
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Department
Marketing
Course
MKT 100
Professor
Margaret Buckby
Semester
Winter

Description
CHAPTER 1 MASTER TEST BANKCREATING CUSTOMER RELATIONSHIPS AND VALUE THROUGH MARKETINGTest Item Table by Major Section of the Chapter and Blooms Level of LearningBlooms Level of Learning LL Level 1 Level 2 Level 3 Major Section Knowledge Comprehension Application of the Chapter Knows Basic Understands Applies TermsFacts ConceptsPrinciples Principles 2 1 3 4 Chapter Opener 3M 231 pp 24 8 9 10 11 12 13 23 24 25 5 6 7 14 15 16 18 17 21 22 26 27 What Is30 31 32 19 20 2928 44 45 46 47 Marketing 233 33 34 35 36 37 38 48 49 50 pp 47 39 40 41 42 43 232 238 234 235 236 237 56 60 67 73 77 54 57 58 61 62 64 65 70 51 52 53 55 59 63 How Marketing69 90 106 78 79 80 81 82 7172 74 75 76 83 84 85 66 68Discovers and 111 91 93 95 96 97 86 87 88 89 92 94 98 101 Satisfies 99 100 102 103 104 105 107 108 109 110 Consumer Needs 240 247 112 113 114 115 241 244 246 pp 811 116 117 239 242 243 245 248 118 119 126 127 132 133 120 128 134 135121 122 123 124The Marketing 136 125 129 130 131 Program How 137 138 139 140 Customer 254 255 Relationships Are 249 250 251 252 Built 253 pp 1115 141 143 144 149 150 151 145 152 153 154 142 146 147 148 How Marketing 156 157 161 162 163 164 155 158 159 167 160 168 169 170 Became So 165 166 173 174 175 177 176 179 180 184172 181 190 171Important 178 182 183 185 187 188 186 189 191 192 198 199 203 204 pp 1520 195 196 197 200 201 202 193 194 207 208 213 214 215 217 205 206 209 210 211 212 219 220 221 222 256 261 216 218 223 224 225 257 258 259 262 260 263226 227 228 229 264 Video Case 1 3M 230 pp 2223NOTE Bold numbers indicate short essay questionsUnderlined numbers indicate visuallyenhanced questions1 2013 by McGrawHill Education This is proprietary material solely for authorized instructor use Not authorized for sale or distribution in any manner This document may not be copied scanned duplicated forwarded distributed or posted on a website in whole or part CHAPTER 1 MASTER TEST BANKCREATING CUSTOMER RELATIONSHIPS AND VALUE THROUGH MARKETINGTest Item Table by Learning Objective and Blooms Level of LearningBlooms Level of Learning LL Learning Objective Level 1 Level 2 Level 3 LO Knowledge Comprehension Application Knows Basic Terms Understands Concepts AppliesFactsPrinciples Principles LO1 Define marketing 17 21 22 26 27 8 9 10 11 12 13 5 6 7 14 15 16 18 and identify the30 31 32 28 44 45 46 47 23 24 25 19 20 29diverse factors 33 34 35 36 37 38 48 49 50 233 influencing 39 40 41 42 43 231 232 238 marketing 234 235 236 237 activities pp47LO2 Explain how 2 54 57 58 61 62 1 3 51 52 53 55 59 4 56 60 67 73 marketing discovers 64 65 70 71 72 74 63 66 68 69 226 227 77 78 79 80 81 and satisfies 75 76 228 229 82 consumer needs 239 242 243 241 240pp810 LO3 Distinguish between 83 84 85 86 87 88 90 106 111 91 93 95 96 97 marketing mix 89 92 94 98 101 99 100 102 103 247 factors and 104 105 107 108 112 113 114 115 environmental 109 110 116 117 forces 244 246 245 248 264p11 LO4 Explain how 118 119 126 127 120 128 134 135 136121 122 123 124organizations build 132 133 230 125 129 130 131 strong customer 137 138 139 140254 255 relationships and 249 250 251 252 customer value 253 through marketingpp1115 LO5 Describe how 141 143 144 149 145 152 153 154 155 142 146 147 148 todays customer150 151 156 157 158 159 167 176 179 160 168 168 169relationship era171 172 181 170161 162 163 164 180 184 186 189 191 differs from prior 190 198 199 203 165 166 173 174 192 193 194 207 208 eras 204 213 214 215 175 177 178 182 256 261 217 219 220 221 183 185 187 188pp1520 222 224 225 195 196 197 200 201 202 205 206 260 263 209 210 211 212 216 218 223 257 258 259 262NOTE Bold numbers indicate short essay questionsUnderlined numbers indicate visuallyenhanced questions 2013 by McGrawHill Education This is proprietary material solely for authorized instructor use Not authorized for sale or distribution in any manner This document may not be copied scanned duplicated forwarded distributed or posted on a website in whole or part CHAPTER 1 MASTER TEST BANKCREATING CUSTOMER RELATIONSHIPS AND VALUE THROUGH MARKETINGMULTIPLE CHOICE QUESTIONS11 CHAPTER OPENER 3M COMPREHENSIONWhile working at 3M Windorski and his team observed and questioned students about how they read textbooks took notes and prepare for exams to a discover a potentially new way to satisfy student needs by creating a new product b convince them of 3Ms superiority over other competitors c determine how much the average college student traditionally spends on office supplies d find possible correlations between students study styles and their final grades e develop advertising that relates more effectively with a younger student populationAnswer a Pages 3 LO 2 AACSB Analytic QD Medium Rationale As an inventor for 3M David Windorskis principal task was to design new productsTo do this he first must discover unmet consumer needs and wants12 CHAPTER OPENER 3M KNOWLEDGEHow much time does 3M allow their inventors for the purpose of doing initially unfunded research a 5 b 10 c 15 d 25 e 35Answer c Pages 3 LO 2 AACSB Analytic QD Easy Rationale 3Ms 15 Rule allows inventors to use up to 15 percent of their time to do initially unfunded research that might lead to marketable 3M products13 CHAPTER OPENER 3M COMPREHENSIONAn inventor for 3M David Windorski questioned dozens of students about how they studyThey told him a to make new products that have higher quality b that the average backpack was already too heavyFlags together with a highlighter c that it would be reasonable to put Postitd to determine the ratio of 3M products to study aid products of other competitorsNotes should not be combined e that highlighters and Postit Answer c Pages 3 LO 2 AACSB Analytic QD Medium Rationale Windorski had to first discover students studying needsHe did this by interviewing dozens of studentsThey told him that Its natural behavior to highlight a passage and then mark3 2013 by McGrawHill Education This is proprietary material solely for authorized instructor use Not authorized for sale or distribution in any manner This document may not be copied scanned duplicated forwarded distributed or posted on a website in whole or part
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