MKT 100 Chapter 4: Chapter 4 answers.docx

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Mary Foster

Document Summary

______________ is used to help define the problem. Data collection is the _______ step in the market research process. A lot of data-mining of company sales records involves: It is _____________ to have management watch a focus group as they will want to interrupt and add new questions to be asked. The _____ step in focus group research is to choose a moderator. Hanging photos of customer visits in meeting rooms: Observational research led ikea to design __________for its japanese customers. Online research samples are _____ representative of the whole population. If you increase the size of a sample four times you _______ the precision. A convenient pool of customers or potential customers. A probability sample is a sample where all respondents in the population or segment to be studied have. __________ of being chosen to be in the sample from the population/segment being studied. Paying the respondents generously for their response time and effort.