MKT 100 Chapter Notes - Chapter 12: Tigerdirect, Frito-Lay

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Marla Spergel

Document Summary

Distribution channels, supply chain, and logistics are related. Distribution channel - the institutions that transfer the ownership of and move goods from the point of production to the point of consumption. Logistics management- the integration of two or more activities for the purpose of planning, implementing, and controlling the efficient flow of raw materials, in-process inventory, and finished goods from the point of origin to the point of consumption. Designing distribution channels: some firms may be forced to distribute their goods directly because they are unable to secure shelf space in retail outlets or unable to pay high listing fees demanded by retailers for shelf space. Indirect distribution- one or more intermediaries (retailers or wholesalers), work with manufacturer to provide goods and services to consumers. Multichannel distribution- eg sony may sell directly via its own branded stores, or through retailers such as best buy and future shop.