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Chapter 3

MKT 100 Chapter Notes - Chapter 3: Green Marketing, Consumer Protection, Lightning


Department
Marketing
Course Code
MKT 100
Professor
Janice Rudkowski
Chapter
3

This preview shows pages 1-2. to view the full 6 pages of the document.
Chapter 3: Analyzing the Marketing
Environment
A MARKETING ENVIRONMENT ANALYSIS FRAMEWORK
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MICROENVIRONMENTAL FACTORS
COMPANY CAPABILITIES
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COMPETITION
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CORPORATE PARTNERS
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MACROENVIRONMENTAL FACTORS
Macroenvironmental factors(#
!
76& '*8
CULTURE
Culture



,


Country Culture
Country's culture##


Regional Subcultures
$$

'()4$
DEMOGRAPHICS
Demographics


914:&
*;;
'() )<)
Generaonal Cohorts
Generaonal Cohorts
(
Tweens
Tweens=
7>?@80 +''9
1
"$
1

A
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