MKT 100 Chapter Notes - Chapter 18: Corporate Social Responsibility, Marketing Ethics, Business Ethics

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Janice Rudkowski

Document Summary

Marketing ethics refers to those ethical problems that are specific to the domain of marketing. Ethical climate is the set of values within a marketing firm, or in the marketing division of any firm, that guides decision making and behaviour. Everyone in the firm should share the same understand of these values and how they translate into the business activities of the firm, and they must share a consistent language to discuss them. Once the values are understood, the firm must develop a set of explicit rules and implicit understandings that govern all the firm"s transactions. All of us vary in the way we view various situations, depending on our own level of understanding about ethical dilemmas. In many cases people must choose between conflicting outcomes. Corporate social responsibility refers to the voluntary actions taken by a company to address the ethical, social, and environmental impacts of its business operations and the concerns of its stakeholders.