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Chapter 18

MKT 100 Chapter Notes - Chapter 18: Corporate Social Responsibility, Marketing Ethics, Business Ethics


Department
Marketing
Course Code
MKT 100
Professor
Janice Rudkowski
Chapter
18

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Chapter 18: Ethics and Socially Responsible
Marketing
THE SCOPE OF MARKETING ETHICS
Business ethics refers to a branch of ethical study that examines ethical rules and principles
within a commercial context, the various moral or ethical problems that might arise in a business
seng, and any special dues or obligaons that apply to persons engaged in commerce
Markeng ethics refers to those ethical problems that are specic to the domain of markeng
ETHICAL ISSUES ASSOCIATED WITH MARKETING DECISIONS
CREATING AN ETHICAL CLIMATE IN THE WORKPLACE
Ethical climate is the set of values within a markeng rm, or in the markeng division of any
rm, that guides decision making and behaviour
Everyone in the rm should share the same understand of these values and how they translate
into the business acvies of the rm, and they must share a consistent language to discuss them
Once the values are understood, the rm must develop a set of explicit rules and implicit
understandings that govern all the rm's transacons
THE INFLUENCE OF PERSONAL ETHICS
Why People Act Unethically
All of us vary in the way we view various situaons, depending on our own level of
understanding about ethical dilemmas
In many cases people must choose between con"icng outcomes
In making markeng decisions, managers o#en are faced with the dilemma between doing what
is benecial for them and possibly the rm in the short run, and doing what is right and benecial
for the rm and society in the long run
CORPORATE SOCIAL RESPONSIBILITY
Corporate social responsibility refers to the voluntary acons taken by a company to address
the ethical, social, and environmental impacts of its business operaons and the concerns of its
stakeholders
Firms with strong ethical climates tend to be more socially responsible
Important to disnguish between ethical business pracces and corporate social responsibility
programs
Ideally, rms should implement programs that are socially responsible AND employees should
act in an ethically responsible manner
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