MKT 100 Chapter 5: Marketing Notes Chapter 5

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Fathima Saleem

Document Summary

Describe the nature and composition of b2b markets. Explain the key differences between b2b buying and b2c buying. Explain the ways b2b firms classify and segment their markets. Refers to the process of buying and selling goods or services to be used in the production of other goods and services, for consumption by the buying organization or for resale by wholesalers and retailers. Manufacturers, wholesalers, retailers and service firms that market goods and services to other businesses but not the ultimate consumer. Distraction between a b2b and a b2c transaction is the ultimate purchaser and user of that product or service. B2b firms focus their efforts on serving specific types of customer markets to create value for those customers. Example: rbc maintains a dedicated group of account executives to services its small business and commercial banking clients. Basically, manufacturers, resellers, institutions and governments are all involved in b2b transactions.