MKT 100 Chapter Notes - Chapter 5: Personal Knowledge Base, Scale-Invariant Feature Transform, Determinant

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Laila Rohani

Document Summary

Describe the steps a customer goes through when buying a product or service. Identify what determines how much time consumers will spend searching for information before buying a product or service. Summarize how psychological, social, and situational factors influence consumers" buying behavior. Explain how involvement influences the consumer buying decision process. The consumer decision process model represents the steps that consumers go through before during, and after making processes. Need recognition the beginning of the consumer decision process; occurs when consumers recognize they have an unsatisfied need and want to go from their actual needy state to a different desired state o. Your stomach tells you that you are hungry, and you would rather not have that particular feeling. Functional needs pertain to the performance of a product or service o. People want to get products that are viewed as functionally superior than others. There are two key types on information: internal and external.