Textbook Notes (368,276)
Canada (161,758)
RMG 200 (57)
Brent Barr (19)


3 Pages
Unlock Document

Retail Management
RMG 200
Brent Barr

MERCHANDISE PRESENTATION TECHNIQUES Idea-Oriented  Based on a specific idea or the image of the store Presentation  Eg. Furniture is combined in room setting to give customers idea of how it look in their homes Style/Item  Most common technique of organizing stock is by style or item  Eg. Discount stores, grocery stores, hardware stores, and drugstores employ this method for Presentation nearly every category of merchandise  Arranging items by size is common method of organizing many types of merchandise Colour  Colour blocking Presentation  Red is most noticeable colour and has ability to grab attention Price Lining  When retailers offer a limited number or predetermined price points within a classification  Eg. Moore’s Clothing has an effective program of price lining, good, better, best Vertical  A method whereby merchandise is organized to follow the eyes natural up and down movement Merchandising  Retailers take advantage of this tendency in several ways o Grocery stores put national brands at eye level and store brands on lower shelves because customers scan from eye level down o By presenting merchandise vertically, store show more merchandise per square metre – making better use of floor space by increasing it selling capacity and getting a better return for their money Tonnage  Display technique in which large quantities of merchandise are displayed together Merchandising  Used to enhance and reinforce a store’s price image  Eg. Before many holidays, grocery stores use an entire end of a gondola to display six packs of pop Frontal  Method of displaying merchandise in which the retailer exposes as much of the product as Presentation possible to catch the customer’s eye  Eg. Bookstores usually display books exposing only the spine and sometimes face the cover of the book like a billboard Fixtures  Efficiently hold and display merchandise but at the same time help define areas of a store and encourage traffic flow  For apparel, retailers utilize the straight rack, rounder, and four way and most other the gondola Signage and Graphics – Visual Communications Seven issues to consider when designing visual communication strategies:  Coordinate signs and graphics with the store’s image – eg. Athlete’s foot, sliding graphic panels highlight the lifestyles of the target market while at the same time displaying product and concealing inventory  Inform the customer – eg. Athlete’s Foot uses a series of freestanding prints to explain its five step fitting process  Use signs and graphics as props – great way to unify a theme and merchandise for an appealing overall presentation  Keep signs and graphics fresh – faded, water spots do not use. In addition, new signs imply new merchandise  Limit the copy of signs – signs with too much text won’t be read  Use appropriate typefaces on signs – implies different messages and moods  Create theatrical effects – eg. Bold poster
More Less

Related notes for RMG 200

Log In


Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.