RMG 400 Chapter Notes - Chapter 6: Staling, Jaclyn Smith, Cash Register

• School: Ryerson University
• Department: Retail Management
• Course: RMG 400
• Professor: Janice Rudkowski

Document Summary

A customer purchasing candy as they wait in line at the cash register would be an example of a(n) A customer purchasing a new tv after spending weeks researching the product would be an example of a(an) Products that enter the marketplace quickly, are heavily purchased, and have sales that quickly decline are. =more colors and styles have been added to the assortment. Most wearable technology has been developed for an individual"s. Stores that wish to develop a fashion image must be known for offering new and unique products in the marketplace. Today, more and more stores are attempting to establish a fashion image. Generally, stores attempt to attract upscale customers by offering high-quality. Availability : refers to the amount of effort customers are willing to exert to obtain a particular product. Products purchased by consumers can be grouped into four broad categories: (1) convenience products, (2) impulse products, (3) shopping products, and (4) specialty products.