BUS 272 Chapter Notes - Chapter 4: Operant Conditioning, Theory X And Theory Y, Performance Appraisal

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Process that accounts for an individual"s intensity, direction and persistence of effort toward reaching a goal. The direction we channel our intensity is important. Persistence: how long a person can maintain their effort: two distinct views of human beings (theories), theory x: assumptions. Must be coerced, controlled, or threatened with punishment if they are to perform: theory y: assumptions. Can exercise self direction and self control: motivation is the result of the individual and the situation, extrinsic motivators: Motivation that comes from outside the person. Ex: pay, bonuses, rewards, punishments, operant conditioning, etc. Motivation that comes from a person"s internal desire to do something. Ex: due to interest, challenge, personal satisfaction. Satisfaction comes from the work itself not external factors: needs theories not stand up to scientific review but they represent a foundation from which contemporary theories have grown and managers use these theories still. : describe the type of needs that must be met to motivate.

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