Textbook Notes for Arsenio( Archie) Bonifacio

U OF GMCS 1000Arsenio( Archie) BonifacioWinter

MCS 1000 Chapter Notes - Chapter 2: Strategic Business Unit, Customer Experience, Non-Governmental Organization

OC10857745 Page
13 Apr 2017
0
Organization: is a legal entity of people who share a common mission. Business firm: is a privately-owned organization that serves its customers in ord
View Document
U OF GMCS 1000Arsenio( Archie) BonifacioWinter

MCS 1000 Chapter Notes - Chapter 8: Data Mining, Nonprobability Sampling

OC10857742 Page
13 Apr 2017
0
Marketing research: the process of defining a marketing problem and opportunity, systematically collecting, and analyzing information, and recommending
View Document
U OF GMCS 1000Arsenio( Archie) BonifacioWinter

MCS 1000 Chapter Notes - Chapter 4: Caveat Emptor, Industrial Espionage, Green Marketing

OC10857742 Page
13 Apr 2017
0
View Document
U OF GMCS 1000Arsenio( Archie) BonifacioWinter

MCS 1000 Chapter Notes - Chapter 5: Marketing Mix, Viral Marketing

OC10857743 Page
13 Apr 2017
0
Consumer behaviour: the actions that a person takes in purchasing and using products and services (mental and social) Purchase decision process: the st
View Document
U OF GMCS 1000Arsenio( Archie) BonifacioWinter

MCS 1000 Chapter 6: MCS 1000 - Chapter 6

OC10857744 Page
13 Apr 2017
0
Business marketing: the marketing of goods and services to companies, governments, and not- for-profit organizations for use in the creation of goods a
View Document
U OF GMCS 1000Arsenio( Archie) BonifacioWinter

MCS 1000 Chapter Notes - Chapter 15: Intertype Corporation, Telemarketing, Omnichannel

OC10857742 Page
13 Apr 2017
0
Retailing: all activities involved in selling, renting, and providing goods and services to ultimate consumers for personal, family, or household use.
View Document
U OF GMCS 1000Arsenio( Archie) BonifacioWinter

MCS 1000 Chapter Notes - Chapter 3: Millennials, Market Environment, Gross Income

OC10857743 Page
13 Apr 2017
0
View Document
U OF GMCS 1000Arsenio( Archie) BonifacioWinter

MCS 1000 Chapter 14: MCS 1000 - Chapter 14

OC10857743 Page
13 Apr 2017
0
Marketing channel: individuals and firms involved in the process of making a product or service available for use or consumption by consumers or indust
View Document
U OF GMCS 1000Arsenio( Archie) BonifacioWinter

MCS 1000 Chapter Notes - Chapter 10: Aadhaar, Apple Inc., Ipad Air

OC10857745 Page
13 Apr 2017
0
Product: a good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers and is received in exchange for
View Document
U OF GMCS 1000Arsenio( Archie) BonifacioWinter

MCS 1000 Chapter Notes - Chapter 13: Value-Based Pricing, Demand Curve, Fixed Cost

OC10857744 Page
13 Apr 2017
0
Price: the money of other considerations (including other goods and services) exchanged for the ownership or use of a good or service. Barter: exchangi
View Document
U OF GMCS 1000Arsenio( Archie) BonifacioWinter

MCS 1000 Chapter 16: MCS 1000 - Chapter 16

OC10857743 Page
13 Apr 2017
0
Promotional mix: the combination of one or more of these communications tools: advertising, personal selling, sales promotion, public relations, and di
View Document
U OF GMCS 1000Arsenio( Archie) BonifacioWinter

MCS 1000 Chapter Notes - Chapter 17: Product Placement, Sales Promotion

OC10857742 Page
13 Apr 2017
0
View Document

Textbook Notes (290,000)
CA (170,000)
U of G (10,000)
MCS (700)
MCS 1000 (200)
Arsenio( Archie) Bonifacio (10)