ADM 3326 Chapter Notes - Chapter 11: Portable People Meter, Numeris, Bell Media Radio
Document Summary
It has often been said that television is the ideas advertising medium. Broadcast media: zipping is another when customers fast-forward through commercials as they play back a previously recorded program. Best way to deal with these issues is to create advertising messages that will attract and hold viewers" attention. Involvement: tv is a low involvement medium, media image, there are many critics of advertising. People feel their to intrusive, and pervasive. Broadcast media: another decisions in buying tv time is selecting the right program and time period for the advertiser"s commercial messages, tv time periods are divided into dayparts, which are specific segments of a broadcast day. Tv and radio programs are sent digitally from a satellite to homes equipped with a small dish: specialty networks, much of the audience growth of specialty networks has come at the expense of national and regional networks.
