MGMA01H3 Chapter 9: Chapter 9 Marketing.docx
Document Summary
Chapter 9 products services and brands (page 276 302) Product anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need. Service any activity or benefit that one party can offer to another that is essentially intangible and does not result in the ownership of anything. A market offering is a product that brings value to target customers and becomes the basis upon which the company builds profitable customer relationships. Often includes both tangible goods and services but at the extremes: pure tangible good such as soap toothpaste, or salt, pure services consists primarily of a service (e. g. doctor exam, financial advice) Products and services fall into two broad classes based on the types of consumers that use them consumer products and industrial products. Packaging the activities of designing and producing the container or wrapper for a product.
