MGTA02H3 Chapter 5: Chapter 5 Notes
11 May 2011
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MGTA02H3 Full Course Notes
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Issues reflect the values, beliefs, and ideas that form the fabric of canadian society today. We continue to insist on a greener canada, we have seen the fall of freon in air conditioners and increased reliance on recycling materials in the goods we consume. Changing social values force companies to develop and promote new products for both individual consumers and industrial consumers. Example, dot-com sites collect personal information but consumers want privacy. Therefore there has been a growing demand for better privacy protection. They create new goods and services such as satellite dishes. New products make some existing products obsolete (example, compact discs are replacing audiotapes. They often stimulate new goods and services not directly related to the new technology itself. Cell phones are not only used for business communication, for also for recreation and leisure. It involves marketing decisions such as pricing and promotion. Determine spending patterns by consumers, businesses, and governments.
