MGHD27H3 Chapter Notes - Chapter 3: Emo
Document Summary
important effect situation has is add info about the target. Social identity theory people tend to form perceptions of themselves and others based on their characteristics and memberships in social categories our sense of self is composed of: personal identity: based on our unique personal characteristics (interests, abilities, traits) ;(cid:0) situation ex. in business meeting, categorize by job titles develop sense of identity, values, beliefs and ways of thinking, acting and feeling form perceptions of others b/c social identities are relational & comparative. Jerome bruner, psychologist who developed a model of perceptual process. Once perceive encounters familiar cues that let them make rough categorization of target from social identity theory. Perceiver become less open and more selective in finding cues. As categorization becomes stronger, perceiver actively ignores or even distorts cues that violate initial perceptions doesn"t mean can"t change, just need many cues to recategorize the target. Demonstrates 3 important characteristics of perceptual process:
