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Chapter 11

MGMA01H3 Chapter Notes - Chapter 11: Pricing Strategies, Demand Curve, Monopolistic Competition


Department
Management (MGM)
Course Code
MGMA01H3
Professor
Cindy Chan
Chapter
11

This preview shows pages 1-2. to view the full 8 pages of the document.
Chapter 11
What is a Price?
Price – 




o

Major Pricing Strategies
!
!"!
!
#
o$!$!$

%$&'
Customer value-based pricing – "
"
'(

'
o
o)
o*
o*
#($+
o,$$

Good-value pricing -

.

.$

o.!(((

o $

(
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o)!#&

Value-added pricing – $
"
$&'
Cost-based pricing – !
!

(((

/(
 ! "
"(+
Fixed costs 01-(

o2
Variable costs – (
o#(
Total costs – 
! " "" "
(((

! "  #""$
Experience curve 01-$
(
o

! " 
Cost-plus pricing 0$1-$

3
o)
o !!
4
o
%&  "'"
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Break-even pricing 01-


2$
o)(

$&'
Competition-based pricing – "
!!!
("

#(((

Other Internal and External Considerations Affecting Price Decisions
.-!!
5-

)!!
&!

'
'(!!


Target costing – (
(
&(
(
4
((4
.!

.!

.!((
(
#*
&!(
"
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