MGMA01H3 Chapter Notes - Chapter 8: Mass Customization, Psychographic, Nomic

1. Why do organizations use market segmentation? a) Segment marketing has proven to be the most successful approach over time b) Organizations have limited resources c) To have a clear understanding of the target market d) Both a) and c) e) Both b) and c)

3. When looking at market segmentation, there are 2 main segment types. These are: a) Production and support b) Individual and family c) Mass and niche d) Consumer and business e) Buyers and users

5. Which are the four main variables used in developing a target market profile? a) Demographics, geographics, behaviouristics, linguistics b) Demographics, sociographics, personality, positioning c) Demographics, geographics, communications, behaviouristics d) Geographics, demographics, psychographics, behaviouristics e) Geographics, behaviouristics, economics, demographics