PSYB01H3 Chapter Notes - Chapter 7: Concurrent Validity, Criterion Validity, Likert Scale
Document Summary
Ch 7 survey design and scale construction. Survey: a quantitative research stratefy for systematically collecting info from a group of indivs info is then generalized to a larger group of interest correlational study: a research approach that focuses on how variables relate to one another. Open-ended questions: a question participants answer using their own words. Close-ended questions: a question participants answer using a predetermined set of response options. Scale: a measurement strategy for assigning a number to represent the degree to which a person possesses/exhibits the target variable. Forced choice scale: a scale where a person must choose btn only 2 response alternatives for each item. Error of central tendency: a response bias where a participant tends to avoid using the extreme response alternatives on a scale. Reverse coding: scoring strategy where more (-) response alternatives are assigned higher numerical values and more (+) response alternatives are assigned lower numerical values.
