PSYB45H3 Chapter Notes - Chapter 4: Natural Environment, Motivation, Reinforcement

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Psyb45 chapter 4: increasing a behaviour with positive reinforcement. Positive reinforcement: if someone in a given situation does something that is following immediately by a positive reinforce, then that person is more likely to do the same thing next time he or she encounters a similar situation. Positive reinforcement vs. negative reinforcement: positive reinforcers events that increase a response when they are introduced or adding following the response, negative reinforcers events that increase a response when they are removed following the response. Do(cid:374)"t (cid:272)o(cid:374)fuse this (cid:449)ith pu(cid:374)ish(cid:373)e(cid:374)t (cid:894)(cid:449)hi(cid:272)h de(cid:272)(cid:396)eases a (cid:396)espo(cid:374)se(cid:895: negative reinforcement: (aka. Escape conditioning) the removal of certain stimuli immediately after the occurrence of a response will increase the likelihood of that response. These factors have been formulated into guidelines to be followed when using positive reinforcement to increase desirable behaviour. Factors influencing the effectiveness of positive reinforcement: selecting the behaviour to be increased. Behaviours to be reinforced must first be identified.

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