PSY100H1 Chapter Notes - Chapter 7: The Delay, Encoding Specificity Principle, Reca
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PSY100H1 Full Course Notes
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In its simplest form memory consists of encoding new information, storing information and then retrieving that stored information at a later time. Encoding is the process of transforming of sensory and perceptual information into memory traces and retrieval is the process of accessing memorized information and returning it to short term memory. In between these two processes is the concept of storage: which refers to the time and manner in which information is retained between encoding and retrieval. Reciting an address in mind until you had a chance to run to your car to write it down. This type of memorization is known as rehearsal to psychologists. Longer rehearsal did not lead to better recall. This not to say that repeating the word had no effect at all, rather this study demonstrated that repeating information only had small benefit, and that this benefit was not increased with longer rehearsal time.
