Management and Organizational Studies 2320A/B Chapter Notes - Chapter 17: One-Child Policy, Mercosur, Individualism

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 2320A/B
• Professor: Colin Mc Dougall

Document Summary

Globalization - refers to the increased flow of goods, services, people, technology, capital, information and ideas around the world. Global markets are the result of the elimination of trade barriers, decreasing concerns of distance and time with regard to moving products and ideas across countries, the standardization of laws across borders and globally integrated production processes. Pigs (portugal, italy, greece, spain) (traditionally underperforming: not doing so well. Mint (significantly emerging markets: mexico, indonesia, nigeria and turkey - next tier of underdeveloped countries that have growth potential. Downfalls of thinking in these groupings: stereotyping can be useful but is often not - countries are very different on a micro level. Firms must assess the viability of a variety of international markets. This is done with a pest analysis: political, economic, technology. Analyzing the political and legal environment: protectionist policies - aimed at restricting trade and global marketing. Liberalization policies - aimed at encouraging global trade and marketing.