BU121 Chapter Notes - Chapter 1: Cost Driver, Cash Flow, Fairy
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The benefit that the customer derives from the product or service you are offering; the reason the customer will buy it. Also, can be considered as a solution, solves the problem a customer is facing. Two parts of a value proposition: benefits. Intangibles from the product/service, like better health, saving time, etc: features. Attributes of the product, such as design and physical characteristics or functions. The customer is always the one who pays for the product, may not be the same person who benefits from it. Segmenting a market is dividing it into meaningful and measurable segments based on needs, buyer behaviours, and demographics. A(cid:374)s(cid:449)e(cid:396)s the (cid:395)uestio(cid:374) of (cid:862)ho(cid:449) do (cid:455)ou deli(cid:448)e(cid:396) the (cid:271)e(cid:374)efit to the (cid:272)usto(cid:373)e(cid:396)(cid:863) If you use an intermediary, then they become your direct customer and the consumer is the beneficiary. Partnerships that help both partners in some way, for example the buyer-supplier relationship: used to reduce costs or share facilities like manufacturing or warehousing.
