BU352 Chapter Notes - Chapter 3: Corporate Social Responsibility, Consumerism, Mirror Test
Document Summary
Marketing ethics refers to those ethical problems that are specific to the domain of marketing. Do not want to create unethical advertising or the promotion of shoddy products. Ethical climate the set of values within a marketing firm, or in the marketing division of any firm, that guides decision making and behaviour. Everyone in the firm must share the same understanding of these values and how they translate into the business activities of the firm, and they must share a consistent language to discuss them. Corporate social responsibility refers to the voluntary actions taken by a company to address the ethical, social, and environmental impacts of its business operations and the concerns of its stakeholders. Framework for ethical decision making: identify issues, gather information and identify stakeholders. Gathers facts important to the ethical issue and discuss with stakeholders in how to resolve the issue: brainstorm and evaluate alternatives, choose a course of action.
