BU352 Chapter Notes - Chapter 18: Corporate Social Responsibility, Consumerism
Document Summary
Chapter 18: ethics and socially responsible marketing: business ethics: moral or ethical dilemmas that might arise in a business setting, marketing ethics: examines those ethical problems that are specific to the domain of marketing. Ethical issues associated with marketing decisions: ethical climate: set of values within a marketing firm that guides decision making and behaviour, everyone in firm must share understanding of these values, top management commitment, punish inappropriate behaviour. Influence of personal ethics: sometimes managers will do unethical things to increase their own earnings, reflect positively on them, etc, short term goals of employee must be aligned with long term goals of firm. Corporate social responsibility: csr: voluntary activities undertaken by a company to operate in an economically, socially and environmentally sustainable manner, ethics vs. social responsibility. Increasing trend of privacy in an electronic world: marketplace, when one firm in the industry leads its way to csr, other partners and competitors have no choice to follow, society, stakeholders.
