BU432 Chapter Notes - Chapter 15: Erogenous Zone, Reference Group, Advertising In Video Games
Document Summary
Chapter 15 the creation and diffusion of culture. Choices are driven by the images presented to us in mass media, by our observations of those around us, and by our desire to live in the fantasy worlds created by marketers. These options are constantly evolving and changing: the cultural selection process never stops, so when styles become obsolete others wait to replace them in popular culture. Cultural gatekeepers: many judges or tastemakers influence the products that are eventually offered to consumers, these judges, or cultural gatekeepers, filter the overflow of information and materials intended for consumers. Culture production systems create many diverse kinds of products, but some basic distinctions can be offered regarding their characteristics: one distinction can be made between arts and crafts. A craft tends to follow a formula that permits rapid production. judged by reference to recognized classics.
