ADMS 2200 Chapter Notes - Chapter 13: Convenience Food, Direct Selling, Ikea

• School: York University
• Department: Administrative Studies
• Course: ADMS 2200
• Professor: Kim Snow

Document Summary

Retailing: activities involved in selling merchandise to ultimate consumers. Represent the distribution channels since consumers do not deal with manufacturers. They determine location, store hours, number of sales personnel, store layouts, merchandise selection, and return policies- factors that often influence the consumer"s images of the offerings more strongly than consumer"s images of the product themselves. Sell to ultimate consumer and buy from wholesalers/manufacturers. Evolution of retailing: early retailing can be traced to the establishment of trading posts, hudson bay. Once established, the innovator offers more services= rise in prices= vulnerable to new low-price retailer that are entering with low services. The wheels keep turning: exceptions to wheel of retailing pattern: suburban shopping centers, convenience food stores, and vending machines never built around low prices. The battle for shelf space: power shift between top selling manufacturers to retailers that make them available to customers= fierce battle for shelf space.