ADMS 2200 Chapter Notes - Chapter 14: Procter & Gamble, Advertising Campaign, Sales Promotion

• School: York University
• Department: Administrative Studies
• Course: ADMS 2200
• Professor: Kim Snow

Document Summary

Advertising is the most visible form of nonpersonal promotion often used with sales promotion to create an effective campaign. World"s leading advertiser are procter & gamble, unilever and l"oreal each spending more than 3 million annually. Product advertising: nonpersonal selling of a particular good or service. Institutional advertising: promotes a concept, an idea or philosophy of an industry/company. Marketers use advertising message to accomplish three primary objectives to inform, to. Example: an ad for a non-profit agency may inform the public of the existence of the organization and at the same time persuade the audience to make a donation, join or attend a function. Informative advertising: seeks to develop initial demand for a good, service, organization, person, place, idea or cause. This is more common in the introductory stage of the product life cycle. Persuasive advertising: attempts to increase demand for an existing good, service or organization.