ADMS 2200 Chapter Notes - Chapter 2: Kraft Dinner, Campbell Soup Company, Pizza Pizza

• School: York University
• Department: Administrative Studies
• Course: ADMS 2200
• Professor: Kim Snow

Document Summary

Food is a necessity to all living beings, regardless of what form they come in and to whom they are for. Today, food especially, has a major affect on our daily lives. After all, not only does everyone need it, but we all love it. With the innovation and introduction of bambeans, the entrance of the brand will leave a grand impression on leading competitors in the fast food, and instant food industry. Ultimately, bambean offers a never seen before product, that is indeed the next best thing to fast food. However, since bambean is a whole new product, the brand will face issues with creating an impression to loyal consumers to current fast/instant food chains such as wendy"s, mcdonald"s, kraft dinner, campbell"s soup, etc. , which will indefinitely affect. Who are our competitors? instant food (kraft dinner, campbell"s soup, etc. ) fast food (wendy"s, mcdonald"s, harvey, etc. ) prepackaged food (salad, fries, etc. )