FILM 2401 Chapter Notes - Chapter 12: National Association For The Advancement Of Colored People, Vertical Integration, Corrective Optics Space Telescope Axial Replacement
2 Feb 2013
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Chapter 12- network domination of us television (1959-1971) From 1959-1971, the big three (nbc, cbs, abc) experienced the greatest level of power and influence. The single sponsor system was replaced by using multiple sponsors. This weakened the power of advertisers over the networks. This was the period where networks began to produce or co-produce most of their own programming and this created a vertical integration. They owned or co-owned 91% of all the programs in primetime in 1965. The big three were criticized from a number or different corners for the perceived poor quality of their programming. Newton minnow launched into a general attack on their overall product. I can assure you that you will observe a vast wasteland. You will see a procession of game shows, violence, audience participation shows, formula comedies about totally unbelievable families, blood and thunder, mayhem, violence, sadism, murder, western bad men, western good men, private eyes, gangsters, more violence and cartoons.
