FILM 2401 Study Guide - Final Guide: Family Viewing, Radio Free Asia, Transmedia Storytelling

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Private television stations had an ally, the american government they did not promote education television, but actively discouraged it: defeat of the wagner-hatfield bill by congress in 1934. This piece of legislation would have allocated 25 percent of us broadcasting frequencies for educational use. The fcc set aside frequencies (mostly hard to tune uhf bands). A number of small educational stations re-emerged in the late 1950"s. Until 1962 they were funded by various charities, till the time the federal government started giving them grants. In 1960, the chairman of the fcc, newton minnow, called television a vast wasteland" (ch 12). When the novelty of television wore of, people looked at it with a critical eye; however, television was in no danger of disappearing. Part of the reason was that in the 1960"s people had oppositional attitude towards television and consumerism. The ford foundation (1952-1967) and later the corporation for public broadcasting (1967-1970) funded the production and distribution of educational programming.