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Textbook Notes for Marketing at Clemson University


CLEMSON UMKT 4270GomesFall

MKT 4270 Chapter Notes - Chapter Extra: Silk Road Economic Belt, Link Tv, China Network Television

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Sub saharan from 5% to 5. 5% growth for 2011: east europe 3. 2% growth. Video #2: silk road china (cid:498)one belt, one road(cid:499: cntv, all the wa
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CLEMSON UMKT 4270GomesFall

MKT 4270 Chapter Notes - Chapter 1: Foreign Direct Investment, American Stores, Boeing

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CLEMSON UMKT 4270GomesFall

MKT 4270 Chapter Notes - Chapter 2: Newly Industrialized Country, Protectionism, General Agreement On Tariffs And Trade

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Chapter 2: the dynamic environment of international trade. Global perspective: there are (cid:272)ertai(cid:374) trade (cid:271)arriers arou(cid:374)d
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CLEMSON UMKT-4200MullinsSpring

MKT-4200 Chapter Notes - Chapter 8-15: Active Listening, Rapidfire, Assertiveness

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CLEMSON UMKT-4230KnowlesFall

MKT-4230 Chapter Notes - Chapter 8: Focus Group, Digestion, Storyboard

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CLEMSON UMKT-4200MullinsSpring

MKT-4200 Chapter Notes - Chapter 1-7: Process State, Conflict Management, Business Casual

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Class 1: the opening 4 steps 45 seconds, 1. Introduction/greeting keep it simple: name, who you represent, 2. Appeal to (cid:455)ou(cid:396) p(cid:396)
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CLEMSON UMKT-3210BennettSpring

MKT-3210 Chapter Notes - Chapter 1: Tough Mudder, Sports Marketing, Auto Racing

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CLEMSON UMKT-3210BennettSpring

MKT 3210 Chapter 5: Ch_5

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Why are sports marketers interested in consumer participation in sports. Understand consumer"s behavior in order to compete in expanding market. More t
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CLEMSON UMKT 4270GomesFall

MKT 4270 Chapter Notes - Chapter 3: First Opium War, Hong Xiuquan, Foreign Corporation

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Chapter 3: history and geography the foundations of culture. Global perspective: reducing the amount of smoke produced from cooking indoors with wood/d
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CLEMSON UMKT 4270GomesFall

MKT 4270 Chapter Notes - Chapter 3: Newly Industrialized Country, Capitalism, Mobile Phone

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Know what the chapter says about the importance of the economic level of a country when it comes to a foreign marketer adjusting its marketing tasks. T
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CLEMSON UMKT-3210BennettSpring

MKT-3210 Chapter Notes - Chapter 2-3: Information Management, Railways Act 1921, Business Cycle

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Contingency framework is a framework that is suited to the sports industry because it is flexible and adaptable to changes in the mkt environment. Mark
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CLEMSON UMKT-3210BennettSpring

MKT 3210 Chapter 4: Ch_4

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Systematic process of collecting, analyzing, and interpreting data to reduce the risk in decision making. Where there is a high level of uncertainty. W
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