COMM212 Chapter Notes - Chapter 7: Likert Scale, Socioeconomic Status, Sexual Orientation
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Audience is just as important in speech process as speaker. Before speech: amt of time you have w/ your audience b4 a speech can vary quite a bit, direct observation. 1 tool for audience is your perception of situation in moment through direct observation you can collect a great deal of info on your audience. If spee(cid:272)h is @ a (cid:272)o(cid:373)pa(cid:374)(cid:455)"s offi(cid:272)e o(cid:396) (cid:272)o(cid:373)ple(cid:454) (cid:455)ou (cid:272)a(cid:374) e(cid:454)a(cid:373)i(cid:374)e (cid:449)alls fo(cid:396) photos, slogans, and materials that are prominently displayed. Acknowledging company and importance of its info demonstrates that you pay attention to detail. You can get a fairly accurate read on how many ppl will be in attendance for presentation and who they might be. You can also tell who ppl are by examining name badges, paying attention to introductions, and watching where ppl sit and how they dress. Through direct observation you can get a feel for emotional disposition of audience toward you and your talk.
