MMC 2604 Chapter Notes - Chapter 12: Tylenol (Brand), Open Relationship, Edward Bernays
4 Dec 2018
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Early developments in public relations: first pr practitioners were press agents, p. t. Most notorious press agent of the 1800s was phineas taylor (pt) barnum: used gross exaggeration, fraudulent stories, and staged events, made barnum"s circus, his performers were some of the earliest nationally known celebrities. Cody"s agents: these agents were led by john burke, burke and bu alo bill shaped lasting myths about american individualism and frontier expansion. Barnum and burke/bu alo bill rst to use publicity: big business and press agents. Railroads began to use press agents to obtain federal funds: developed some of the earliest publicity tactics: Deadheading: giving reporters free rail passes, lobbyists. These tactics haunt pr: the birth of modern public relations. Edward bernays: first to apply psychology and sociology to pr, worked on committee on public information during ww1. First of governmental attempt to mobilize public opinion: made cigarettes a symbol of women"s su rage.
