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Textbook Notes for Journalism and Mass Communication at University of North Carolina - Chapel Hill (UNC)

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UNCJOMC 137LeeSpring

JOMC 137 Chapter Notes - Chapter 4: Public Service Announcement, Big Business, George Westinghouse

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2:02 pm: studying how public relations evolved provides insight into its functions, its strengths, and its weaknesses. Ancient genesis: communicating t
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UNCJOMC 137LeeSpring

JOMC 137 Chapter Notes - Chapter 2: Pigeonholing

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Geography: employment opportunities for public relations specialists exist in almost every community but are concentrated in major population centers.
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UNCJOMC 137LeeSpring

JOMC 137 Chapter Notes - Chapter 1: Investor Relations, Strategic Management, Strategic Planning

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It serves to bring private and public policies into harmony: public relations. Conducts a planned and sustained program by an organization"s management
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