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COMM 2002 (65)
Lecture

COMM2001 Jan 15, 2014.docx

4 Pages
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Department
Communication Studies
Course Code
COMM 2002
Professor
Heather Pyman

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Description
To be used and centered around "why" • Deeper meaning questions • Behaviourist, experimental design that may be used and adapted to human behaviour • What could be used in hard sciences could be used to understand the social world around us • Consider what research question is and use whatever approach works the best Features of qualitative research • Inductive relationship between theory and research • Interpretivist epistemology o Basis is the process as much as can be done, to see the world and understand how it is possible to see the world from the subject's point of view, rather than have something that is generalized to people, it is instead used simply for the individual o What process to be used to understand that individuals have meanings? o Talk and understand people, investigate and understand everything that is produced by the individual, along with the things that they say o Can analyze speech, art, fashion, etc. All of these are produced by the individual o There is deeper meaning in taking this approach, without belief in individuals and their interpretations driving changes in society, we would have a perspective on the world that all art or music is the same o Change is generated in society itself o Need to adopt a process o Understand how individuals understand the world around them • Constructionist ontology o Objectivist perspective in the world believes that we can study all elements of the social world around us with the belief that all of these things exist outside of the individual's perspective of it o Born into a world with all the social forces already in it o Other than how the social forces are viewed and interpreted o From a quantitative perspective, we can study elements of thoughts and behaviour, exist outside of their thoughts and interpretations o Social forces create change in the individual o Qualitative perspective, what we need to study is not social forces, but rather, how the individuals creates meaning from these social forces o How do we understand our sense of identity? Emphasis on WE • Emphasis on word vs. numbers • Emphasis on 'shining intense light' on a subject vs. generalization to a population • Researcher plays a role in the research o Turning lenses quantitatively The main preoccupations of qualitative researches • Seeing through the eyes of those studies o Taking the role, understanding different cultural differences, being open and flexible to unexpected findings o Do not look at it from the researcher's perspective o Do not overlay their understanding of their issue o They are open to seeing how someone else sees the world in a completely different way o More than just asking someone a question and seeing how they would answer that o Common method is the researcher will try to take on the role of the individual, live in the culture of work or groups they are interested in studying and trying to understand those people • Description and emphasis on context o Emphasis on rich deep process, o Quantitative are trying to capture everything to understand the culture of whatever o Observe the temperature, the way the lighting, seating is o Take everything as a part of understanding o Collect all the information and the process becomes reviewing and refining o Take all of it to ultimately find meaning o As we continue to capture everything in this observation around us • Emphasis on social process • Flexibility and limited structure o Meaning begins to speak from the test o Researcher goes into the process of analyzing a text without a preconceived structure o Limit structure to get us to the point of sensitivity o Allow process to go whereever we want it to go o Not interested in numbers o Interested in ultimate goal of finding things o All of the structures we are used to are no longer applicable • Concepts and theory emerge from the data Research Methods used in qualitative research • Textual analysis o Take this method and apply it to any ot
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