GMS 200 Lecture Notes - Lecture 2: Customer Relationship Management, Online Identity, Knowledge Worker

• School: Ryerson University
• Department: Global Management Studies
• Course: GMS 200
• Professor: Bamediele Adukunle

Document Summary

Knowledge and knowledge workers provide a decisive competitive factor in today"s economy. Knowledge worker: intellectual capital, knowledge and intellectual capital are irreplaceable organizational recourses, the productivity of knowledge and knowledge workers depend on #1 computer competency and #2 information competency. Stages of development in e-commerce: secure an online identity, establish a web presence, enable e-commerce, provide e-commerce and customer relationship management, utilize a service application model. It facilities communication and information sharing, reduction in the number of middle managers, better organizational structure and excellent coordination and control. It has changes the new workplace (email, p2p peer-to-peer file sharing) Information is data made available for decision making. Good information must be timely, high quality, complete, relevant and. The role of information in the management process. Data information decision making: data are raw facts and observations, information is data made useful and meaningful for decision-making. Information must be: timely, high quality, complete, relevant, and understandable.