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Lecture 5

MHR 523 Lecture 5: MHR 523 - Chapter 6

Human Resources
Course Code
MHR 523
Margaret Yap

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MHR523 – Chapter 6: Recruitment
The Strategic Importance of Recruitment
Recruitment: the process of searching out and attracting qualified job applicants, which begins with the
identification of a position that requires staffing and is completed when resumes or completed application
forms are received from an adequate number of applicants
Recruiter: a specialist in recruitment whose job is to find and attract capable candidates
Employer branding: the image or impression of an organization as an employer based on the benefits
of being employed by the organization
oObtain competitive advantage by establishing themselves as an employer of choice
oAttract people to work at organization and earn loyalty of current employees
oBranding includes the experience of a candidate going through recruitment process:
The experience when going on company’s website
Whether HR sends acknowledgement letter or email thanking candidate for applying
How candidate is greeted by receptionist
Whether HR spokesperson can articulate the organization’s values and culture
1. Define target audience, where to find them and what they want from employer
2. Develop employee value proposition (reasons as to why the organization is a unique
place to work compared to other places)
3. Communicate brand by incorporating the values proposition into recruiting process
The Recruitment Process
1. Identify job openings
2. Specify job requirements from review of job description and specification
3. Select methods of recruitment: internal or external
4. Generate pool of qualified applicants who meet requirements of job or diversity goals
Developing and Using Application Forms
Application forms provide efficient way of collecting verifiable historical data from each candidate in
standardized format
ofacilitates comparison of candidates
oinformation that the company requires is specifically requested
omay be used as a sample of the candidate’s own work
oincludes a written authorization for reference checking
oincludes acknowledge that the information provided is true and accurate
omany application forms include an optional section regarding designated group member status
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