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Marketing (1,395)
MKT 100 (974)
Lecture

Week 9
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Department
Marketing
Course
MKT 100
Professor
Marla Spergel
Semester
Winter

Description
Week 9 Segmentation Identify and profile distinct groups of buyers who differ in their needs and preferencesTargeting Select one or more market segments to enterPositioning Establish and communicate the distinctive benefits of the market offering Younger music listening consumer who may be looking for a basic music lis
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