MKT 300 Lecture Notes - Demand Forecasting, Marketing Mix, Capacity Utilization
9 Dec 2013
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Service industries, services as products, customer service, and derived service. Service industries and companies include those industries and companies typically classified within the service sector whose core product is a service. Services as products rep. a wide range of intangible product offerings that customers value and pay for in the marketplace; they are sold by service companies and by non-service companies such as manufacturers and technology companies. Ex: chapters- sell services like gift wrapping and shipping. Customer service is the service produced in support of a company"s core products. Typically companies do not charge for customer service; it can occur on site, over the phone or internet. Derived service the value derived from physical goods is really the service provided by the good, not the good itself. Services tend to be more intangible than manufactured products, and manufactured products tend to be more tangible than services. Service industries in canada account for almost 75% of our country"s output and employment.
