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RMG 302 (15)
Lecture

Self/Personality

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Department
Retail Management
Course
RMG 302
Professor
Donna Smith
Semester
Winter

Description
Personality A persons unique psychological makeup and how it influences how they respond to the environment. Freudian Theory Sigmund Freud developed the idea that human behaviour stems from a fundamental conflict between a persons desire to gratify their physical needs and the necessity to function as a member of society Freudian Systems: The id is oriented toward immediate gratification (Party AnimalSelfish & Illogical) and operates according the pleasure principle Behaviour is guided by the primary desire to maximize pleasure and avoid pain. The Superego counteracts the id (the Conscience) and prevents selfish gratification. The ego mediates between the id and superego. Motivational Research - Socially unacceptable needs are channeled into acceptable outlets. This uses in-depth interviews on few customers. Cost efficiency Providing Ins
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