LEC 3.docx

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Department
Management (MGH)
Course
MGHB02H3
Professor
Joanna Heathcote
Semester
Summer

Description
LEC 3: Perception-the process of interpreting the messages of our senses to provide order and meaning to environment -ppl base their actions on the interpretation of reality that their perceptual system provides, rather than on reality itself Perception is subjective! Subjective changes ppl’s perception not objective Ex. Getting promotion: how manager perceive their performance Influence other’s perception --> need to manipulate perception Subjectivity comes from exposure (bias, errors, and mistakes), attention or interpretation - Exposure: occurs when a stimulus comes within range of someone’s sensory receptors - Attention: extent to which processing activity is devoted to a particular stimulus - Interpretation: the meaning that we assign to sensory stimuli COMPOMENTS OF PERCEPTION 1. A Perceiver 2. A Target that is being perceived 3. Some situational context in which the perception is occurring Each component influences the perceiver’s impression or interpretation of the target The Perceiver Past experiences lead the perceiver to develop expectations that affect current perceptions Needs unconsciously influence perceptions by causing us to perceiver what we wish to perceive Emotions, such as anger, happiness, or fear can influence our perceptions The Target Ambiguous targets are especially susceptible to interpretation and the addition of meaning Perceivers have a need to resolve ambiguities The perceiver does not or cannot use all t
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