Competitive Advantages

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Department
Management (MGM)
Course
MGMA01H3
Professor
Alison Jing Xu
Semester
Fall

Description
Competitive advantages  Competitive advantages: require delivering more value and satisfaction to target consumers than competitors do  Competitive marketing strategies: how companies analyze their competitors and develop value-based strategies for profitable customer relationships  How to win? - When competitors don’t have it, I create it. - When competitors have it, I make it better. - When competitors make it better, I make it cheaper. - When competitors make it cheaper, I abandon it.  Steps in Analyzing Competitors: - Identifying Competitors • All firms making the same product or class o
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