MGTA01H3 Lecture : MGTA03 Chapter 7.docx

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13 Aug 2012
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MGTA01H3 Full Course Notes
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Senior, middle, first line management. (in most, middles are a lot than seniors, and more first-line managers: senior managers. The small number of executives guide the fortunes. (president, vice-president, treasurer, ceo, cfo) Board of directors, shareholders for its overall performance and effectiveness. For long-range plans for the company: middle managers. Responsible for implementing the decisions made by top managers. (if top decide to cut off 12%, these people decide what to reduce or increase for products) (plant manager, operations manager, division manager: first-line managers. Supervising work of employees. (supervisor, office manager, group leader) (they interact with suppliers and internals) Areas of management (marketing, finance, operations, hr, information) Marketing managers: development, pricing, promotion, distribution of g/s. They are responsible for getting products and services to buyers. (marketing is important to firms who deal with consumer products. There even are vice-president of marketing, regional marketing managers (mid), several district sales managers (first-line managers).

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