Increased use of credit cards, as opposed to cash. Your group will submit a two-page outline of your project proposal. Include brief discussions on the problem/phenomenon, consumer behavior theories/concepts/principles you believe play a part in the problem/phenomenon, and how you propose to study this problem/phenomenon. After reviewing the outlines, i will schedule a time for each group to meet me. Theory of attitudes: value-expressive - so it means you do things to reinforce a certain self- image. I"d say the phenomenon towards healthy living/eating is a huge representation of this or some people it may legitimately be about being healthier but lots of people buy yoga pants, eat.