MAC 143 Lecture Notes - Lecture 20: Mattachine Society, Imagined Communities, Fraternities And Sororities
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1 Nov 2018
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Magazines and the Politics of Community
I. Key Terms
A. Socialization
1. The idea that each of us is the way we are because we are the product of
socialization
2. You are trained to think, behave, and act a certain way
3. Primary socializing agent
a) Play foundational role
(1) Family, school, peers, etc.
4. Secondary socializing agent
a) Institutions that may have less of an impact than a foundational
socialization
(1) Ex: Media is traditionally secondary
B. “Imagined Communities”
1. Community that you feel like you are a part of, but you will only meet the
smallest percentage of people in it
2. Historically, communities were only face to face
3. Example: being part of a sorority means you only associate with the
members of the chapter at your school, not the whole national community
of that sorority
4. General Interest Magazines and National Identity
a) Shared culture
b) Media becomes an entry point for imagined communities
C. Why Look at Gay Press
1. Useful example of:
a) Fragmentation of Magazine Industry
b) Lifestyle Commercialization
c) Media, Imagined Communities and Identity
d) Media as powerful socializing agent
II. The Evolution of the Gay Press
A. Pre-Stonewall (1950s-1960s)
1. Social context
a) Cold War
b) Homophobia
(1) Laws against same sex dancing and relationships
2. The Mattachine Society
a) Small political movement
b) Created One
magazine