JOUR 391 Lecture 8: PR 8 social media
9 Mar 2017
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Document Summary
Pr must monitor both social media and mass media. Anyone can post something negative about your organization. Online posts are usually not fact checked. One bad post about your organization can do great harm to your reputation. Median # of friends on facebook by age. Top social media sites as of 10/2016. If he got product free in order to review it. Account of experience with product should be truthful. Pr should send info to blogger on that topic. Allows company to post info/opinions without publishing. Allows company to upload info without publishing. New way to deliver info to public. Social utility that helps people communicate more efficiently with the friends, family, and coworkers. Use as way to connect with customers public. Everyone across the world can access it but different regions see it differently. Text all employees at once ie rebalert. Fundraising: text a certain # to donate and donation is charged to cell.
