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Class Notes for JOUR 391 at University of Mississippi (UM)

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UMJOUR 391StreetSpring

JOUR 391 Lecture Notes - Lecture 15: Earth Day, Earned Media, American Heart Association

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5 Apr 2017
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UMJOUR 391StreetSpring

JOUR 391 Lecture 9: PR 9 Mass Media

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1 Mar 2017
0
More than half adults read a newspaper daily. Local newspaper and tv news very important for local news. Mass media screens and fact checks info. Profe
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UMJOUR 391StreetSpring

JOUR 391 Lecture Notes - Lecture 15: Independent Community And Health Concern

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2 Apr 2017
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UMJOUR 391StreetSpring

JOUR 391 Lecture Notes - Lecture 6: Marketing Communications, Crisis Management, Investor Relations

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9 Mar 2017
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UMJOUR 391StreetSpring

JOUR 391 Lecture Notes - Lecture 12: Psychographic, Focus Group

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21 Mar 2017
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UMJOUR 391StreetSpring

JOUR 391 Lecture 8: PR 8 social media

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9 Mar 2017
0
Pr must monitor both social media and mass media. Anyone can post something negative about your organization. Online posts are usually not fact checked
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UMJOUR 391StreetSpring

JOUR 391 Lecture Notes - Lecture 7: Industrial Revolution, African Americans, Making Money

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21 Feb 2017
0
Best know as phineas t barnum (pt barnum) Owned barnum circus (late barnum and bailey circus) Wanted attention to his circus for as cheap as possible.
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UMJOUR 391StreetSpring

JOUR 391 Lecture 4: PR 4

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21 Feb 2017
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UMJOUR 391StreetSpring

JOUR 391 Lecture 5: PR 5

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21 Feb 2017
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UMJOUR 391StreetSpring

JOUR 391 Lecture 11: PR 11

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7 Mar 2017
0
Media advisory only for journalists about something that they may want to cover. Info about news conference or info on interview opportunity. Media kit
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UMJOUR 391StreetSpring

JOUR 391 Lecture Notes - Lecture 3: Acronym, Condom, Entertainment Weekly

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21 Feb 2017
0
Ole miss riots after 2012 election; was no riots. How can we make more people more aware. India condom issue; hiring pr agency to stop sti"s and unplan
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UMJOUR 391StreetSpring

JOUR 391 Lecture Notes - Lecture 13: Copy Testing, Qualitative Property, Lacrosse

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27 Mar 2017
0
I. e randomly asking people questions on the go. Set up a time to gather in-depth info. Ie survey a people leaving the cafeteria about how the food was
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